ENERGYFLEX
Rollout Guide
The EnergyFlex Rollout Guide is designed to be a turnkey package that answers all your questions about EnergyFlex and helps you communicate its benefits and values to your employees and stakeholders.
Contents
About EnergyFlex
Managing Groups
User Experience
Supporting Assets
A NOTE FROM THE CEO
Welcome, we’re excited that you have joined the movement to help Australia become Renewables Ready.
This comprehensive rollout guide has everything you need to get started with EnergyFlex, including how the app works, the benefits it delivers, and how to communicate its value to your internal and external stakeholders.
We’ve developed this guide to support a shared understanding of how EnergyFlex helps optimise the value of your energy assets through simple, everyday behaviour changes.
You’ll find key messaging and practical resources throughout — including what it means to be ‘Renewables Ready’. Feel free to tailor these to align with your business or organisation’s communications strategy and goals.
We all have a role to play in fighting climate change. EnergyFlex makes it easy for everyone to get involved—without changing lifestyles or sacrificing the comfort of being connected to the grid.
We look forward to supporting you on this journey as we work together to help Australia reach net zero emissions by 2050.
Garry Harding – Founder and CEO
ABOUT ENERGYFLEX
Our message resonates with every Australian.
EnergyFlex is an Australian-made, veteran-owned company that’s changing the way Australians think about and use energy. Our mission is to accelerate the country’s shift to a renewables-powered grid by making energy simple, smart, and rewarding.
We exist to help people confidently navigate the complexity of electricity use and pricing—while addressing two urgent challenges: the rising cost of living and the growing climate crisis.
Our vision is built on 100% participation. We believe every household—owned or rented, urban or regional—should be able to benefit from the energy transition, regardless of income, technical knowledge, or existing infrastructure.
By empowering everyday homeowners, renters, businesses, and communities to embrace energy flexibility, we’re helping Australians unlock the benefits of a cleaner, smarter energy future.
What it means
As we move to a renewable energy grid, electricity will be cheap during the day and expensive at night. The price of electricity from the grid crashes when everyone’s solar panels are generating, and skyrockets when the sun sets and we rely on fossil fuelled-generation or batteries to fill the gap.
What it means
Being Renewables Ready means you are ready for the energy transition in Australia. You use most of your electricity at the cheapest time of the day – when the sun shines and the wind blows – and you use very little energy in the evenings.
What it means
By using EnergyFlex, you have the power to make small behavioural changes to shift your energy usage into the day and reduce your reliance on expensive overnight fossil fuel energy. EnergyFlex can help you become Renewables Ready.
HOW DOES IT WORK?
The app: simple, smart, personal
The EnergyFlex app connects securely to your smart meter data via the Consumer Data Right (CDR), with your consent. It then provides a personalised, daily EnergyFlex Rating — a simple score that reflects how effectively you’re using clean, affordable energy.
This rating isn’t just a number — it’s a tool for reducing bills, cutting emissions, and making smarter choices. With practical, real-time insights, the app shows when and how to shift your energy use to cheaper, greener periods. It also compares electricity plans based on your actual usage, helping you avoid overpaying or being penalised for loyalty.
Key benefits:
- No hardware required
- Actionable guidance with minimal effort
- Insights tailored to your real energy use
A rating of 5 indicates excellent alignment with renewable generation, resulting in lower costs and emissions. A rating of 0 reflects high reliance on fossil fuels—typically during expensive peak evening hours.
Importantly, owning solar doesn’t guarantee a high score. The platform rewards households that use solar as it’s generated, not just those who export it and rely on fossil-powered energy at night.
MANAGING GROUPS
Saving the planet is a team sport
Group Set-Up
Setting up a Group on EnergyFlex allows employers, councils, communities, and member-based organisations to engage their people in the energy transition. Groups can track collective impact, unlock rewards, and foster shared sustainability goals.
Your group may already be set up by EnergyFlex. If so, you can simply join using your organisation’s unique group code and start benefiting immediately.
With Group functionality, you can:
- Invite members using a unique group code
- Monitor group-wide participation and performance
- Unlock group-based rewards and incentives
- Access custom reporting on collective emissions savings
- Share education tools and exclusive offers
Choosing the right ‘Add-On’
EnergyFlex Add-Ons let you customise your experience based on your home, business, or energy goals. Whether you want to track solar performance, or dive deeper into your Groups energy insights, there’s an Add-On to suit.
Choose what works for now — and scale up as your needs evolve.
Custom Rewards
Boost group engagement with scalable incentives and team bonuses that celebrate both individual effort and shared milestones.
Tailored Promos
Target the most engaged users with personalised promotions that inspire action and drive deeper impact.
Reporting
Get clear, actionable reporting on group engagement, progress, and collective environmental impact.
Sponsored Actions
Influence real-world behaviour with tailored, branded actions that align with energy goals.
Data Sharing
Users can opt-in to share data for rewards, upgrades, and personalised experiences, including our Manage Me functionality.
MANAGING GROUPS
Bringing others into your EnergyFlex Group is quick and simple.
Whether you’re inviting employees, members, or suppliers, you can do so individually or via bulk upload (.csv) — all in just a few clicks.
They’ll receive an email invitation with a unique link to create an account, and join your Group.
Before inviting others though, we recommend using the following template to help introduce the platform, its purpose, and how it supports your organisation’s goals.
USER EXPERIENCE
When your employees join EnergyFlex through their unique Group email invite, they get access to simple, powerful tools that help them take control of their energy use at home — from connecting their smart meter data to earning discounted gift card rewards.
Here’s what your employees can expect when they join EnergyFlex:
Personalised EnergyFlex Rating: Discover how well they’re using renewable energy.
Insightful energy usage data: Understand their consumption patterns and identify opportunities for improvement.
Actionable tips: Learn easy steps to reduce energy bills and lower their carbon footprint.
The EnergyFlex journey supports users with a flexible, personalised path — from simple awareness to full energy resilience.
Starting with no-cost behavioural changes (like running appliances during daylight hours), users see real results fast. As confidence builds, they can explore upgrades, from switching retailers to installing smart tech, solar, or batteries.
Users will sign up for free, but will require a Smart Meter to unlock the full value of EnergyFlex
Dont worry though – EnergyFlex can help users get smart meters at their house. Find out more info below.
What is a smart meter?
Smart meters are digital devices that measure your energy consumption in real-time and send this information to your energy retailer automatically.
Do I need a smart meter to use EnergyFlex?
Yes. Without a smart meter, we can’t measure how you use electricity or calculate your personalised EnergyFlex Rating.
How can I get a smart meter?
EnergyFlex can assist with getting you a smart meter during your onboarding onto the app.
Through our vendor partnerships, we log a job with your retailer, who will be in contact with you within 14 days to organise installation – all for free.
5 smart meter myths, busted
Smart meters get a bad rap for being unsafe and unsecure, neither of which is true.
They are key enablers in the transition to net zero because they support the future technologies, services, and innovations of a modern and renewable energy system.
So, we thought we’d bust some myths around smart meters, and give you a few good reasons to get one.
SUPPORTING ASSETS
Communications resources
A variety of marketing materials are available to help you introduce EnergyFlex to your Group and promote it as a valuable benefit.
Your organisation is also welcome to produce its own materials. If you need digital/print templates editable files, or images, email the EnergyFlex marketing team at success@energyflex.com.au.
Press Release Example
Example press releases for businesses rolling out EnergyFlex to their employees.
Internal Email Example
Example email campaigns: Internal focused campaign for businesses to employees.
RFQ Response Example
RFQ response template: A generic, company-neutral version of a RFQ response template. You can plug in your organisation’s name and specific details as needed:
Brand Guidelines & Printable Artwork
This brand toolkit serves as a resource for partner brands and businesses to rollout community programs, and prepare co-branded assets using EnergyFlex materials.
EnergyFlex Help Centre
Our Help Centre has answers to frequently asked questions and helpful guides to get you started.
EnergyFlex Trust Centre
Review all things security, cyber and quality, through our externally validated Trust Centre.
Privacy Policy
We take data privacy seriously and are committed to protecting your personal information. Our Privacy Policy sets out this commitment, as well as what data we collect, why we collect it, and how we use it.
Consumer Data Rights Policy
When you let us access your Consumer Data Right (CDR) data, we’re able to make personalised suggestions on how you can optimise renewable energy based on your electricity use patterns.
Our CDR processes and compliance are facilitated by Adatree, an accredited CDR service provider.
You can access Adatree’s CDR Policy here.
Contact us
For additional requests or further guidance on use of the EnergyFlex Rollout Guide, please reach out to the EnergyFlex team at success@energyflex.com.au
